From Sketch to Shipped
Wireframes
Structure and hierarchy settled before colour or imagery enters the conversation and distracts everyone.
Prototypes
Clickable flows you can actually navigate, and hand to a real user before committing to a build.
Visual Design
Production-ready screens with consistent type, spacing, colour and component states.
Design System
Documented tokens and reusable components so the product stays consistent as it grows.
Designed for Actual Users
The design decisions that matter most in South Africa are rarely aesthetic. Is this readable on a mid-range Android phone in sunlight? Does it work on a slow or capped data connection? Can somebody complete the form on their first attempt without a support call? Does it still make sense when the internet drops mid-submission?
I design with those constraints in front of me, because that's the reality of your customers, not a designer's 27-inch monitor on fibre. Interfaces get built mobile-first, with generous tap targets, honest loading states and error messages that say what to do next rather than just what went wrong.
Design also feeds directly into the build. Because I develop the sites and web apps I design, nothing gets designed that can't be built well, and nothing gets lost in a handover between two suppliers who've never spoken.
Common questions
What's the difference between UI and UX?
UX (user experience) is the structure and flow, what steps exist, in what order, and what a user is trying to achieve. UI (user interface) is what that flow looks like: layout, type, colour, spacing, states. A beautiful UI on a broken UX is a good-looking product nobody can use. Both need doing, and UX comes first.
Do I need design if I already know what I want?
If you have a clear reference and a simple site, possibly not, and I'll say so rather than sell you a phase you don't need. But for anything with a login, multiple user types or a multi-step process, designing first is much cheaper than discovering the flow problems in built code. Moving a box in a prototype takes a minute; moving it in production takes a day.
What do I actually receive?
Depending on scope: wireframes showing structure and hierarchy, a clickable prototype you can navigate, and final designs with a documented set of colours, type scale, spacing and components. If someone else builds it, they get everything they need without guessing at your intentions.
Can you improve an existing product's design?
Yes, and it's often higher-value work than a full redesign. A usability review identifies the specific points where users hesitate, backtrack or drop out, prioritised by impact against effort. Frequently a handful of targeted fixes, clearer labels, fewer form fields, better error messages, outperforms a complete visual overhaul.
Do you handle accessibility?
It's part of doing the job properly, not a premium extra. Sufficient colour contrast, readable text sizes, keyboard navigation, real labels on form fields and sensible focus states. This also helps older users, people on cracked phone screens in bright sunlight, and screen readers, which happen to be roughly how search engines read your page too.
Let’s sort out your IT
Tell me what you need and I’ll come back to you within 2 to 4 hours during business hours. Usually with a fixed quote rather than a sales call. You deal directly with me.